Amazon Does it Again (Why Can’t Anyone Else?)

kindlecountdowndeal_hauntedhouse1_560I soiled myself this afternoon, just a little. And it wasn’t from the pizza I left out overnight (again). The afore stated befoulment happened after skimming an email I received from Amazon’s Kindle Direct Publishing (KDP).

I always read these emails close enough to see if for some magical reason Amazon has selected me to be the next instant rags-to-riches self-pubbed author. (I have delusions, okay?) This time, I quickly realized the email was about the Kindle Countdown Deals I learned of this morning (from another blog I follow).

The Kindle Countdown Deals Go Beyond Cute

I hadn’t looked too closely into the “countdown deals,” instead dismissing it as another nifty Amazon strategy to suck authors and publishers into exclusivity with KDP (via KDP Select). I decided a year ago that KDP wasn’t really for me. The benefit of being able to easily “pulse” scheduled promotions of my titles didn’t override my desire to spread my content far and wide.

I don’t like to be tied down. One committed relationship in my life is enough. I’m a child of Generation X, dagnabbit. The man’s constantly trying to get me down, and I don’t even know who the man is! (Oh, it’s Amazon, that’s right.)

Anyway, so back to the reason I had to bidet my backside. On the surface, the Countdown Deal allows the author/publisher to run a promotion on Amazon which displays an actual countdown timer revealing when the promotional deal will expire.

Clever, right? Now the first thing to catch the reader’s eye will be an inanimate salesperson tapping the reader’s shoulder and saying, “This deal is for a limited time only! Get it now, or forever regret your lack of fortitude, you gutless wonder! Don’t shop around! Buy, buy, buy!”

While clever, this is by no means enough to drag me back to KDP Select and its exclusive demands. Then I read the next bullet point in the email I received:

  • Retain a 70% royalty rate – You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.

What the crap!? Did I read that right? I mean, son of a–[deep breaths]–

You had me at, ‘$$$.’ [Read more…]