Platform Building, I Bid Thee Farewell

bowing manIf writing fiction is like playing the lottery, then as far as I can tell there are three ways to increase your chances of a payoff.

  1. Sleep with the lottery commisioner
  2. Mooch winnings from previous winners
  3. Or buy more tickets

Nowhere in this equation is there room for what so many writerly pontiffs have called platform building. What? Am I supposed to continue to believe that adding facebook friends and fans will somehow improve the odds one of my tickets will transform magically into a winner? I’m sorry, I just can’t do it anymore.

Recently I’ve landed on the truth. You know what platform building really is? [Read more…]

Evolution of an Indie: No Silver Bullet

Evolution of an IndieEntering my third year as an indie, it is my responsibility to impart sage wisdom to the world. (Don’t blink, or you might miss it.) See the series introduction post for more on my saga. But for now, lesson #11 for 2012 (the final installment!):

Don’t expect anyone else to sell your product for you.

Whether you are big six, small press or totally indie, no one will sell your stuff for you. If you want to be a writer in today’s world, sales and marketing are part of the package. (The only exception is if you can afford to pay an agency or individual to do this for you!) [Read more…]