If writing fiction is like playing the lottery, then as far as I can tell there are three ways to increase your chances of a payoff.
- Sleep with the lottery commisioner
- Mooch winnings from previous winners
- Or buy more tickets
Nowhere in this equation is there room for what so many writerly pontiffs have called platform building. What? Am I supposed to continue to believe that adding facebook friends and fans will somehow improve the odds one of my tickets will transform magically into a winner? I’m sorry, I just can’t do it anymore.
Recently I’ve landed on the truth. You know what platform building really is?