During times of uncertainty the natural tendency is to play it conservative, to cut back. Businesses begin to let employees go and search out ways to trim the vestigial tail (or fat if you want to stick to convention). Some believe this to be the exact wrong response.
These contrarians say the best course of action is to invest more. Instead of cutting personnel, hire additional employees in order to best the competition with top notch customer service and/or new innovative ideas. Seek out soft spots in the market to expand into, etc.
When it comes to self-publishing and indie artistry I’ve been pondering how to apply the same concept. Publishing is in the midst of a 100 year shake-up, and the future is uncertain to say the least. Along the lines of advice I’ve heard everything from “wait to see what happens” to “seize the day.”
I pretty much suck at waiting around, so the basic decision has been easy. I’m going to go for it, Pat. But what exactly does that look like?