Entering my third year as an indie, it is my responsibility to impart sage wisdom to the world. (Don’t blink, or you might miss it.) See the series introduction post for more on my saga. But for now, lesson #11 for 2012 (the final installment!):
Don’t expect anyone else to sell your product for you.
Whether you are big six, small press or totally indie, no one will sell your stuff for you. If you want to be a writer in today’s world, sales and marketing are part of the package. (The only exception is if you can afford to pay an agency or individual to do this for you!) [Read more…]