The Holy Grail (for some) seems nearer to hand than ever before. The time is ripe, the technology is there. Storytellers since the beginning of time have been drawn to episodic narrative. Great characters demand repeat stories be told of them. And the audience loves to keep coming back for more.
Subscription and the Written Word
The most cunning and successful model for monetizing serial fiction has always been subscription. In recent history this was most evident in newspaper and magazine. The upfront promise of payment by consumers made the publication of the story possible, while the routine and regularity of the media delivered tantalizing snippets in a convenient manner. It was a win/win.
The times have changed. The desire to tell and enjoy good stories hasn’t. Television, and more recently platforms such as Netflix and Hulu, continue to emphasize our love of serialized and episodic story. When it comes to visual media, we consumers receive the best of both worlds–we can allow the storyteller to tease us along on a weekly basis, or we can gorge at the trough of story by watching multiple episodes until our bleary eyes explode.
But what about the written story? Web fiction has quietly been popular in small circles of readers for a decade. The Kindle Store created an epic shift in the digital storytelling landscape by breaking down the gates and trampling the gatekeepers. Now readers have more direct access to writers than ever before.
In 2012, the inevitable finally came to fruition when Amazon created an online store specifically for serial fiction. It became possible for consumers to pay a small upfront cost and then receive regular installments/episodes of serial fiction delivered directly to their kindle ereading devices or apps.