Investing for the Apocalypse

Pink and the BrainEnd times portfolios can be tricky animals, especially when so much uncertainty exists as to what form the end will take. After all, if Al Gore is right then maybe Spielberg’s Pinky and the Brain had the right idea when they bought up all the property on the planet thirteen floors up and higher. But if alien invasion is to initiate our demise, then perhaps an underground cavern in the wilderness would be more appropriate.

So, with all this apocalyptic diversity in mind, here are some universal investment principles you can (pun intended) take to the bank.

1.) Cash is king, until it isn’t. When it comes to the apocalypse, most people expect a sudden cataclysm. But this is simply a result of Hollywood run amuck. In reality the end will most likely look more like our current situation. [Read more...]