Entering my third year as an indie, it is my responsibility to impart sage wisdom to the world. (Don’t blink, or you might miss it.) See the series introduction post for more on my saga. But for now, lesson #10 for 2012:
Publish and sell everything you write.
This is one I’m still trying to figure out. But it connects with the last lesson on being professional. Everything you write should be written at a professional level. If it is written at a professional level, monetize it. If you can’t monetize it, you might be wasting your time and or talent. (It’s hard to believe I’m even typing this! I suppose I need to explain myself a bit further.
I firmly believe that a sale for $0.00 is still a sale.
Sometimes it is neccessary to sell your work for zero profit in order to increase profitable sales. So in my mind, sales and profit are two separate things.