Entering my third year as an indie, it is my responsibility to impart sage wisdom to the world. (Don’t blink, or you might miss it.) See the series introduction post for more on my saga. But for now, lesson #2 for 2012:
In the beginning, assume you can’t do anything well.
A depressing bit of realism, I know. But I’m going somewhere with this. Indie publishing requires skills not just in writing, but in art, formatting, design, marketing, sales and social media. The fact might be that you are pretty dang good at most everything you do. If you are expressing indie art, then it’s a garunteed certainty you think you are. And that is exactly the problem.
Artists are renown for lofty passions detached from a cruel reality. We think everything we do is art, while everything else is cunning drivel at best. Unfortunately, we are wrong, most of the time. (Or at least this is often true in the beginning.) [Read more…]