[dropcap2]W[/dropcap2]hen it comes to ethics, the RedneckGranola is driven by a prime directive — “stick it to the man.” Basically, greed and injustice demand civil disobedience. Thus sneaking food into a movie theater that charges two dollars for popcorn is unethical, while a theater that charges six dollars demands that I sneak in food to support the cause of the globally popcorn-oppressed. Simple. (a 200% markup is business, a 1000% markup is oppression).
But when it comes to the self-publishing ethics and marketing ethics of my upcoming novel, where do I draw the line? It has been said that “a duck is a duck is a duck.” But one could also respond, “duck, duck, goose,” so you can see my problem. (Truly mine is a dizzying intellect.) When writing a dieselpunk, weird Western, pulp adventure story there are two main options available for its marketing:
