Where would lazy schmucks like me be without the gift card? I could write a sonnet to the gift card… if I weren’t so danged lazy.
But in some circles the GC (as it’s known in the biz) has become highly maligned as a gift indicating disrespect for the giftee and the whole gift giving process. (Personally I say it’s still a win/win, but what do I know? I think I’ve given someone a stick of butter for their birthday. Hey, it’s not like they were vegan.)
With the GC stolen from the holiday gift repertoire, where is the giving-impaired to turn? Well, if the person you are targeting has a smartphone or a tablet (iPad, Galaxy) or an eReader (Kindle, Nook, Kobo, etc.) then here is your answer. Gift card. Oh wait. I meant to say, eBook. [Read more…]