Dr. Pepper Kills Beloved Dublin Brand… Why?

dublin Dr. PepperOkay. Contracts were broken. But how is that worse than lying on your taxes? This past Wednesday Dr. Pepper Snapple killed the “Dublin Dr. Pepper” brand name. They claim it was to protect the diluting of their Dr. Pepper trademark. Read more about it here.

So nine different Dr. Pepper products (including Dr. Pepper 10. What the hell is that?) is just fine, but ten is watered down? And aren’t they just going to keep making Dublin Dr. Pepper at other bottlers anyway? (The answer is yes.) So… they still have the same amount of trademark-watering-down Dr. Pepper products as before.

The only difference is that now instead of “Dublin Dr. Pepper,” fanatics aficionados will be drinking “Dr. Pepper made will real cane sugar.” [Read more…]